who is floret?

Floret Gioielli was born in 2019 in a laboratory in the center of Milan from the ideas and hands of Rossella Aita,

young designer and goldsmith.

Each jewel is a unique piece made entirely by hand

with ancient sculptural techniques,

precious metals are often accompanied by sought after precious and semi-precious gems from all over the world.

Each of them has a meaning and a name that draws inspiration from the natural and dreamlike world and comes to life in the search for contemporary forms.